What is Link Building?

In the ever-evolving world of Search Engine Optimization (SEO), one term that frequently surfaces is "link building." It's a fundamental aspect of SEO, and understanding what it entails can significantly impact your website's online visibility and ranking.

At its core, link building is the process of acquiring hyperlinks, commonly called "backlinks," from other websites to your own. These backlinks act as pathways or bridges that connect different web pages on the internet. They are often presented as clickable text or images (known as anchor text) and serve as recommendations or references from one webpage to another.

Think of backlinks as the internet's way of vouching for your content. When another website links to your content, it's essentially saying, "This is valuable and worth checking out." Search engines, such as Google, take note of these recommendations, and they use them as a signal to assess the quality and authority of your website.